On the sleeves of its home jerseys, Reading F.C. will feature 150 red and blue stripes that show a time-lapse image of rising temperatures.
“The stripes are an easy-to-understand communication tool for people to grasp the emergency of the situation,” says Reading’s commercial director, Tim Kilpatrick. Each stripe represents a year, beginning at the club’s founding in 1871. The change isn’t about aesthetics: The new sleeves are a data visualization of global warming known as climate stripes.
It also aims to remind people that using public transport "is one of the easiest ways" to help cut emissions, Reading Buses said. The company and University of ...
It was part of Greta Thunberg's speech at Glastonbury and features on Reading FC's new home kit. Robert Williams, CEO of Reading Buses, said the company was "very excited" about the project. The company and University of Reading are behind the project.