Lens

Key performance indicators (KPIs) are a quantifiable way of measuring performance over a specific period. Tracking KPIs is a terrific way to get a health check ...

This could be the overall flow of how a contact lens training or fitting is booked, the ease with which a patient purchases contact lenses, or the way in which patients can inquire about contact lenses. A final way of elevating your contact lens practice is to assess your current office contact lens flow. Knowing how to properly bill and code contact lens services is advantageous to patient and practice. Communicating value could be as simple as educating a patient on how to potentially use contact lenses in everyday life or to solve a certain visual demand related to a hobby or favorite pastime. Medically necessary contact lenses often have contact lens service allowance through a medical (not just vision) insurance plan. Advertising also takes place in the examination room by informing patients that they are contact lens candidates and offering this vision correction option. New products and contact lens technologies are always hitting the market; it is imperative to incorporate these into your repertoire. Contact lenses are so common in optometry that we often forget to advertise. Many industry representatives are available to help train staff on new products, or are selling annual supplies of contact lenses. Contact lenses are considered a specialty but this could also be taken a step further. Tracking KPIs is a terrific way to get a health check on a business, establish goals, or analyze growth. Practices will have different KPI needs, but the first step is to identify which ones are important and then create a tracking system.