Super Bowl

Rihanna was asked to perform at the Super Bowl in 2019, but turned down the coveted halftime show spot to show support for former San Francisco 49ers ...

“There are a lot of people who are a part of this show, and a huge part of the reason why this show is going to be as incredible as it is. Today’s a really big rehearsal, a really important one, that’s going to be crucial for Sunday," she said in the press conference. She added: "It’s a lot of preparation. That's a big part of why I wanted to do it." Everyone, we’re just tightening up everything, everybody’s dialling in, everybody’s tuning up and [it’s] a lot of moving parts. During an interview at Apple Music's Super Bowl press conference, she said: "To go on the biggest stage in seven years, there's something thrilling about the challenge of it all. "That was the hardest, hardest part. I just couldn't be a sellout." It’s incredible. I couldn’t have done it without them." "I couldn't be an enabler. Explaining her decision, she told Vogue: "I couldn't dare do that.

Pop and R&B superstar Rihanna made a grand return to the stage on Sunday, floating high above the Super Bowl field, thrilling the crowd with a fast-paced ...

Rihanna joined a list of music luminaries who have performed at the Super Bowl, from Lady Gaga to Beyonce, Prince, Madonna and the Rolling Stones. It was the 34-year-old Grammy winner's first stage performance in five years. Dressed in a hot pink jumpsuit and baggy coat, Rihanna opened the biggest showcase in music by singing "Bitch Better Have My Money" as she stood, with a noticeably rounded belly, on a platform suspended in the air.

Chiefs quarterback and NFL MVP Patrick Mahomes led the Chiefs to their third Super Bowl victory (and second in three years).

The Eagles tried to let the Chiefs score a touchdown (to give them maximum time to try to score a touchdown of their own) but Kansas City ran the clock the down and kicked a field goal with 8-seconds left to go up 38-35. The Eagles punted on their next possession (just their second of the game) and the Chiefs capitalized. The Eagles decided to go for two to try to even the score. On the next drive, the Eagles booted a field goal to extend the score to 27-21 and that was the tally at the end of the third quarter. Mahomes came into the Super Bowl as a two-time NFL MVP in his third Super Bowl appearance (won in 2020 and lost in 2021). For the first time in the game, with 12-minutes left, Kansas City was leading: 28-27. The Eagles would not be slowed - going for it on two fourth-downs with Hurts capping the drive with a three-yard scamper for his second rushing touchdown to give the Eagles a 21-14 lead. So it was no surprise that as the Chiefs opened the second half, Mahomes was back leading his team. Chiefs quarterback Patrick Mahomes, the NFL MVP who has sparkled all season long, was tackled late in the second quarter as he scrambled to get a first down. What the scoreboard didn't show was the Eagles dominance. The Chiefs' Nick Bolton picked it up and darted into the end zone to even the score 14-14. But Jalen Hurts made a rare mistake fumbling the ball — the Eagles first turnover of the postseason — as he tried to evade a tackler.

The singer surprised fans as she delivered a hit-heavy performance at the half-time show.

Fans of Rihanna admit the singer doesn't necessarily have the best voice in music. And surely everybody can all be grateful that her set wasn't dragged down by her most recent release - Lift Me Up from the soundtrack to Marvel's Wakanda Forever. In the late noughties and early 2010s, she churned out chart-toppers faster than the industry's top songwriters could compose them. But monster hits such as Rude Boy were balanced with the somewhat harder-edged and lesser-known Pour It Up. Model Cara Delevingne was among the attendees sporting one on Sunday. I couldn't be an enabler," she said at the time. Instead, Rihanna deployed some her biggest hits as she hurtled towards the end of her set, climaxing with her ode to British weather, Umbrella, and the rousing, anthemic Diamonds. But what has set Rihanna apart from some of her peers is the sheer number of hits she has to her name. Weird but whatever." "I just couldn't be a sellout. [her representatives confirmed](https://www.hollywoodreporter.com/news/music-news/rihanna-pregnant-rep-confirms-super-bowl-halftime-show-1235323383/) the singer was indeed pregnant with her second child. The singer rattled through several of her most recognisable hits, front-loading her set with some of her most danceable and up-tempo numbers including Only Girl (In The World) and the excellent Where Have You Been.

After seven years largely away from the stage, the singer and mogul used the halftime show to perform a dozen hits, nod to her nonmusical business and ...

And for Rihanna, playing halftime is a milestone befitting the scope of her achievements. Rihanna — one of the crucial pop hitmakers of the 21st century — needs the Super Bowl less than the Super Bowl needs her, and her performance was a master class in doing exactly enough. So in its marketing, the Super Bowl amplified how it was a coup to land her most visible effort in years. But the involvement of The event was the event. There was little variation in tone or energy, no aesthetic nods to the lightly themed set list. But for Rihanna, who [last year gave birth to her first child](https://www.nytimes.com/2022/04/07/style/rihanna-pregnancy-fashion.html), it was a stroke of performance savvy nonetheless — maybe the only gesture that could outshine, and reframe, the show she had just given. And she had not performed a show of this scale since 2016. Rihanna’s hits are plentiful — she has charted more than 60 times on the Billboard Hot 100 — and they are varied. During “Work,” she led them as if she were a tutor calling out moves but not participating in them. In 13 minutes, Rihanna casually performed snippets of 12 hits, universally known songs that don’t require much in the way of fluffing or bombast. She followed that song immediately with “Run This Town,” another collaboration with Ye (and Jay-Z).

Kansas City Chiefs quarterback Patrick Mahomes holds the Vince Lombardi Trophy after the Chiefs won Super Bowl LVII on Sunday, February 12.

Things looked bleak for the Chiefs at halftime, as they trailed 24-14 and Mahomes appeared to aggravate an ankle injury. Harrison Butker kicked a 27-yard field goal with eight seconds left to all but cinch the victory. But Mahomes came back strong in the second half, and the Chiefs' offense — the best in the NFL this season — delivered down the stretch.

"Breaking Bad" stars Aaron Paul and Bryan Cranston reunited in an ad for PopCorners. From PopCorners. WINNERS. Movies: The movie business hasn't rebounded to ...

What the ad didn’t do is make a case for that being a Bud Light. That just feels like their creative is stuck in the ’90s. Yet despite being one of the few ads about something that played Sunday, the goal of its message seemed muddled, a perception reinforced by details about The ads for this evangelical campaign were certainly arresting in reminding people, say, that Jesus was a refugee, and to love everyone. Hollywood will likely never completely bounce back in the streaming age, but the studios appeared to serve notice that they’re not giving up without a fight. [This year](https://www.cnn.com/sport/live-news/super-bowl-2023-eagles-chiefs/index.html), the scales tipped heavily toward celebrity talent – in several cases, thrown together in incongruous bunches – in commercials that were loud but frequently didn’t make a whole lot of sense. Of that roster of titles, give the nod to “The Flash,” which should stoke enormous interest in that Warner Bros. title (like CNN, a unit of Warner Bros. A fun idea, indifferently executed. Where were the other highlights, which were outnumbered (as usual) by the middling or low ones? Then again, this year’s crop of beer ads were mostly flat, especially given the high bar that Budweiser has customarily set for Super Bowls past. While this doesn’t include every spot that aired, if an ad featured four or more celebrities, assume it leaned toward the “loser” column.

At Rihanna's Super Bowl performance, the singer made the biggest show of her life look easy. When it was over, she announced that she's pregnant.

NFL heavyweights the Kansas City Chiefs and the Philadelphia Eagles face off in Super Bowl LVII at 6:30 p.m. ET on Fox.

[Carvana](https://www.cnbc.com/quotes/CVNA/) and [Vroom](https://www.cnbc.com/quotes/VRM/) were among the worst performers. [American Gaming Association survey.](https://www.americangaming.org/resources/super-bowl-lvii-wagering-estimates/) Those wagers are expected to total $16 billion, the survey found. [Frito-Lay](/quotes/PEP/), Lays and Doritos. [according to a survey from the American Gaming Association](https://www.americangaming.org/new/record-50-million-americans-to-wager-16b-on-super-bowl-lvii/?campaign_id=4&emc=edit_dk_20230211&instance_id=85122&nl=dealbook®i_id=51916137&segment_id=125070&te=1&user_id=f1c8b3e3ced2ac703345f809433f5f1e). [sentiment survey](https://www.numerator.com/61-consumers-plan-watch-super-bowl-lvii-numerator-reports), Eagles and Chiefs fans are divided on their beer, snack brand and grocery retailer preferences. 29, which saw Chiefs beat the Cincinnati Bengals and the Eagles top the San Francisco 49ers to secure their Super Bowl spots, raked in 50.7 million average viewers, the most watched since 2014. Everyone knows the cost of advertising during the Super Bowl keeps reaching higher and higher, as this chart shows. [Rihanna](https://www.cnbc.com/2022/10/26/rihanna-makes-long-awaited-return-to-music-with-black-panther-sequel.html) is the halftime performer. [Apple took over](https://www.cnbc.com/2022/09/23/apple-will-sponsor-super-bowl-halftime-show-starting-in-february.html) as part of a five-year deal with the National Football League. Fox said it raked in a record amount of [Super Bowl ad revenue](https://www.cnbc.com/2023/02/08/fox-2q-23-earnings-nfl-world-cup-ad-revenue.html) this year. In this case, continued miscommunication between the White House and Fox led to the interview's cancellation. This is CNBC's live blog tracking all the ads and action during Super Bowl LVII.

The Kansas City Chiefs beat the Philadelphia Eagles 38-35 in one of the greatest Super Bowls of all time, with Patrick Mahomes defying injury to win his ...

He is cementing his legacy as potentially one of if not the greatest of all time... Chiefs 38-35 Eagles Chiefs 7-7 Eagles Chiefs 0-7 Eagles Hurts then hurled himself over the goal line for the game-tying two-point conversion too, with five minutes and 15 seconds left. But, after the break, Mahomes led his team on four-consecutive scoring drives to stun the Eagles.

Rihanna soared high above the crowd in a relatively low-key Super Bowl performance — with good reason: The singer's rep confirms Rihanna is pregnant.

The production didn’t hold back, unleashing fireworks on the third song, just a couple of minutes into the performance. None of that happened, as she played it straight with a visually impressive but relatively low-key — low-key for the Super Bowl, anyway — set that didn’t feature a single song less than six years old. Clad in a bright red jumpsuit with a sort of plastic halter, Rihanna began the set provocatively with “Bitch Better Have My Money” (murmuring or skipping the first word) from a platform high above the field, flanked by other platforms with dancers on them.

Tonight at the Super Bowl halftime show, Rihanna pulled out all the Bad Gal stops on the beauty front.

A perennial favorite of Rih’s, a deep red pout led her makeup look, crafted by Fenty Beauty global makeup artist [Priscilla Ono](https://www.instagram.com/priscillaono/?hl=en). Furthering the theme of her crimson look, Rihanna topped everything off with a glossy red manicure by nail artist [Kimmie Kyees](https://www.instagram.com/kimmiekyees/) using [CND’s Devil Red](https://cna.st/affiliate-link/2h8zKZvUAqv9ZDfY8x2A3otoT38fYH8YBFGx1np8LNwY1PG937qQURJWU5XPhp1CAhmpjwCBMNDmHrYzLAioeLtrb9GiZ27sqvRvwEAGdbmTciqqUbwgioPC4sTorxKFAM4yukum1ko9KdJXQXiX3C8eRE5ChVAccBxWegy1ZCR84ryq18). [Super Bowl halftime show](https://www.vogue.com/tag/event/super-bowl), Rihanna pulled out all the Bad Gal stops.

Many articles that review Super Bowl ads emphasize a single person's opinion or a view of the average consumer. In this article, I consider advertising from ...

Another ad that is getting positive attention for its high entertainment value is [Bud Light’s “Hold,”](https://admeter.usatoday.com/commercials/bud-light-hold-easy-to-drink-easy-to-enjoy/) which converts the pain of being on hold into an opportunity to dance and drink a Bud Light. While it is easier to deliver any one of the above criteria, it is quite difficult to do all three in a single :30 second spot. The risk of course is that it doesn’t compel consumers to want to buy the product. 3) The ad engages and entertains consumers in a way that drives recall. 2) The drama in the ad is connected to the product or service. It is easy to have a funny or dramatic story that is not clearly linked to the product - and therefore it becomes a distraction. An example from this year that did a very good job connecting the drama in the story to a unique feature of the product is In both cases, the shape of Doritos and the production of Weather Tech are differentiating elements of their brands and the drama in the ads reinforced it. Many consumers are not likely aware of the ongoing storyline and if viewing the ad in isolation, it fails to link the drama to anything that is actually unique or differentiated about the product. Not surprisingly, when brands focus on the unique value that they create for consumers, they are more likely to convince consumers to consider (and buy) them. 1) The ad convincingly and clearly communicates some element of competitive advantage about the product or service. After reading lists of Super Bowl ad “hits and misses,” it’s apparent that many represent an individual’s point of view regarding what ads they liked and why.

There were no costume changes this year, but Rihanna nonetheless stunned Super Bowl LVII in a custom all-red ensemble by luxury labels Loewe and Alaïa.

And with the star spending much of the intervening time building her lingerie and beauty empire, fashion-watchers had speculated that she might wear items from her Savage X Fenty line. (At the halftime show press conference Thursday, Rihanna had also opted for an aviator jacket by Alaïa, which just days ago opened a New York boutique after more than 30 years without brick-and-mortar presence in the city.) Rihanna completed the outfit with a pair of red sneakers from Maison Margiela's collaboration with sport shoe brand, Salomon. The garment was almost entirely unzipped to reveal a matching silk jersey catsuit and sculpted leather corset (and, of course, a baby bump, as later confirmed to The 34-year-old soon discarded the scarf, before embarking on a medley of hits including "Rude Boy" and "Umbrella." This time it was a red leather maxi puffer coat — also with integrated gloves — designed by the label's creative director Pieter Mulier.

An explosive second half helped the Kansas City Chiefs to their second Super Bowl title in four years in a thrilling contest in Arizona.

That set the stage for Mahomes: tied at 35-35 in the Super Bowl with five minutes left and 75 yards from the end zone. But clinging to their last hope, Philadelphia fired back with an eight-play, 75-yard scoring drive highlighted by a 49-yard reception by Smith on the penultimate play then another Hurts touchdown run – his third on the night. The Eagles marched methodically downfield from there, going 60 yards on 17 plays – including a highlight-reed catch by Dallas Goedert along the Philadelphia sideline – before settling for another Elliot field goal and a 27-21 lead in the dying minutes of the third quarter. It marked the first time in a quarter-century that a team received the opening kickoff in the Super Bowl and drove it down the field for a touchdown. For the first time in Philadelphia’s marauding postseason run, in the fourth quarter of the Super Bowl, they found themselves behind. Then Toney returned Aaron Siposs’s second punt of the game around the field and down the Philadelphia sideline, a 65-yard return that placed the Chiefs within five yards of the end zone: the longest punt return in Super Bowl history. Then, on the first play of the second quarter, Hurts took his shot downfield and connected on a 45-yard touchdown to Brown. The Eagles would score once more before half-time through a 35-yard field goal from Jake Elliot, opening a 10-point lead in a half where they controlled the ball for nearly 22 minutes. Of the seven quarterbacks who had started a Super Bowl before their 25th birthday entering Sunday’s game, only two had played even remotely well: Tom Brady in the 2001 season and Mahomes in 2018. The Eagles soon got the ball back after a Chiefs drive stalled. It was the sort of scripted opening drive that Chiefs coach Andy Reid has made his hallmark since entering the head coaching ranks with, of all teams, Philadelphia back in 1999. The Chiefs won the toss and deferred, as they have all but once all year, placing the ball in Hurts’ hands to start.

Kansas City's supremely gifted quarterback was close to flawless when it counted, building his case as the greatest quarterback to ever lace them up.

The fact that Mahomes sees it, already, at 27 years old, might be the biggest reason to think he really could get to seven Super Bowl wins of his own. When his team needed leadership, Mahomes provided it, responding to a Philadelphia touchdown on the opening drive by taking his team the length of the field in eight plays to tie things back up. Tradition dictates that the prize-winner gets a trip to Disney World. But even that might be part of the point. The most important thing, he said, “is just going out there and playing like it’s another game”. The Eagles had 70 sacks during the regular season, 15 more than any other team in the NFL, and eight more in the postseason. This is what the great ones do, putting their troubles to one side and their teams on their backs in the moments that matter. Plenty might scorn the latter suggestion, observing that he still only has two Super Bowl wins to Tom Brady’s seven, but the truth is that comparing a complete career with an ongoing one is pointless in any case. There are moments, though, when Mahomes will make you think he can: a human tornado whipping around so fast in the middle of the pocket that the league’s best pass rush wound up scattered across the field here like debris. It does not matter who you believe the greatest of all time is, was or will be, no player will ever exist who can carry the show all on their own. None of his seven titles arrived in the four seasons when he outgunned his peers. The last sentence almost felt like an understatement but that was Reid’s point too, as he stressed the player’s humility.

Rihanna performed a medley of hits at the Super Bowl on Sunday, from "Umbrella" to "Wild Thoughts," in addition to revealing a growing baby bump.

1 on the Billboard Hot 100, [the fourth-most of any artist in history](https://www.insider.com/artists-most-number-one-songs-hot-100-2020-9). It remains one of her most popular and commercially successful tracks, topping the Billboard Hot 100 and earning a seven-times platinum certification in 2021. [apparently inspired by Rihanna's former accountant](https://www.washingtonpost.com/news/arts-and-entertainment/wp/2015/07/05/reasons-we-think-bbhmm-is-about-rihannas-former-accountant-peter-gounis/), whom she sued for mismanaging her finances and costing her millions of dollars. [Rihanna](/category/rihanna) [Super Bowl 2023](/category/super-bowl-2023) [Music](/category/music) [watching the show from the sidelines](https://twitter.com/NFL/status/1624948494124601345?s=20&t=CGccQoRdyZ-wPKqJHxWg5Q). (The lawsuit was [settled](https://www.reuters.com/article/us-rihanna-lawsuit/rihanna-settles-multimillion-dollar-lawsuit-with-ex-accountants-idUSBREA3G24J20140417) in 2014.)

While delivering the hits, the Barbadian star's performance felt more suited to an awards show.

It was slick and professional but it felt like a performance more suited for an awards show than the Super Bowl, one of America's biggest TV events of the year. The choreography was tight and frenetic, as expected, but there was no method to the mayhem. The Barbadian pop star answered these questions as soon as she stepped on to the stage of the State Farm Stadium on Sunday night in the US state of Arizona.