NAIROBI, Kenya, Feb 22 - French automaker Peugeot has launched a new pickup in the Kenyan market to meet growing demand. The Peugeot Landtrek was launched ...
“The Peugeot Landtrek is a phenomenal vehicle tailormade for markets such as Kenya, I am confident the vehicle will offer great value to users in this region,’’ French Ambassador to Kenya Arnaud Suquet expressed. “I am confident that the Kenyan people will appreciate the vehicle’s outstanding performance and exceptional design, which make it an ideal partner for any adventure or professional undertaking,” Becht said. The Peugeot Landtrek was launched by French Minister Delegate for Foreign Trade Olivier Becht at the French Embassy in Nairobi.
Peugeot covered than two million test kilometers, across all terrains to confirm the robustness and adaptation of the new Peugeot Landtrek.
As Kenya’s official Peugeot distributor, Urysia is committed to providing Peugeot customers with the very best, and the new Peugeot Landtrek is a testament to that commitment. The modularity of the rear bench seat in the Landtrek Double Cab adds enormous versatility to the cabin, with the possibility of folding the backrest in 60/40 or 100%. The vehicle is further designed to provide exceptional adaptability, robustness, loading capacity, and modern attractive style, perfectly in line with the Peugeot identity. The launch of the Peugeot Landtrek comes six years after Urysia and PSA Groupe signed an agreement with the Kenyan Government to commence local assembly of Peugeot vehicles. “Introduction of the Peugeot Landtrek into the Kenyan market marks the beginning of a new era for Peugeot in Kenya because for the first time in over 30 years, Peugeot pickups will make a comeback to Kenyan roads. Olivier Becht, who stated that the launch of the Peugeot Landtrek in Kenya is a testament to the strong partnership between France and Kenya.
French automobile maker Peugeot officially launched its latest pick-up truck, the Peugeot Landtrek in the Kenyan market on Tuesday, February 21 in Nairobi.
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The launch of the Peugeot Landtrek marks a return of the French automaker in the Kenyan pick-up segment after a hiatus of more than 30 years.
It was followed by CFAO Motors which sold 1,068 units of Toyota models in the same period. The Covid-19 did interrupt us a little bit in the programme; that is why so far we have just assembled 1,000 units,” he said. The double-cab Peugeot has a one-tonne load capacity.