Barrow AFC

Barrow AFC's Lewis Dunwoody, talks about the role of our products in his daily responsibilities, the club's recruitment and more.

They are using StatsBomb data to strengthen vital analysis workflows, performances on the pitch and its ever-growing data-driven culture. It allows us to identify where our player’s strengths are and put them in areas on the pitch to have maximum impact. (LD): “We have attempted to overcome two main challenges: shortening the feedback loop and making data more accessible. We have aided the process of incorporating data into our workflows by ensuring consistent messages from data and video.” Data makes the process more efficient and objective, allowing us to focus more quickly on the parts of the game which are most important. [latest Sky Bet League Two club](https://twitter.com/BarrowAFC/status/1617489049719279618) to implement the StatsBomb market-leading core dataset and advanced analytics platform, StatsBomb IQ, into its performance analysis and recruitment departments.