Kyte Baby

2024 - 1 - 23

The Kyte Baby Saga: A Tale of PR Disasters and Parental Empathy

CEO Ying Liu - Kyte Baby - Parental Leave - Social Media Outrage - Workplace Empathy

Find out how the Kyte Baby controversy unfolded and why parents are calling for a boycott of the baby clothing company.

The recent crisis at Kyte Baby has sparked outrage and social media uproar after a new mother was fired for requesting remote work while her newborn was in the NICU. The CEO, Ying Liu, faced backlash for initially denying the employee's request and later backtracking on the 'terrible decision.' Parents across social media have pledged to boycott Kyte Baby in support of the mother who was let go during such a sensitive time. As the saga continues, Liu's apologies and the employee's public statement shed light on the importance of parental support and workplace empathy.

In a series of two apology videos, CEO Ying Liu tried to mend the damage caused by the controversial firing incident. The community's response to the situation highlighted the power of social media in holding companies accountable for their actions, especially in matters related to parental leave and support. The Kyte Baby controversy has ignited discussions about the treatment of new mothers in the workplace and the need for compassionate business practices, resonating with parents worldwide.

The Kyte Baby case underscores the significance of paid parental leave programs, with comparisons being drawn to OECD countries that offer comprehensive support to new parents. The incident serves as a reminder of the importance of flexibility and understanding in the workplace, particularly when it comes to employees balancing work and family responsibilities. As the story unfolds, it continues to serve as a cautionary tale for companies on the impact of their decisions on employee well-being and public perception.

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Image courtesy of "CNN"

The crisis at Kyte Baby might not have happened if the US had a ... (CNN)

What's more, almost all OECD countries have paid leave programs around childbirth for mothers and fathers, whether they are birth parents, adoptive parents or ...

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Image courtesy of "Axios"

Parents across social media vow to boycott Kyte Baby (Axios)

Kyte Baby is the latest brand to suffer a self-inflicted PR wound after denying an employee's remote work request while her newborn was in the NICU.

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Image courtesy of "WPVI-TV"

Kyte Baby CEO walks back 'terrible decision' after new mother fired ... (WPVI-TV)

A new mother was fired from Kyte Baby after being denied her request to work remotely while staying with her baby at the NICU.

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Image courtesy of "Medical Marketing and Media"

Takeaways from Kyte Baby CEO's two apology videos (Medical Marketing and Media)

Ying Liu, founder and CEO of baby clothing company Kyte Baby, has issued two apologies following backlash for denying staffer Marissa Hughes' request to ...

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Image courtesy of "Yahoo News"

The new mom at the center of the Kyte Baby controversy speaks out (Yahoo News)

Marissa says she was fired from the popular babywear company while her newborn son was in the NICU. Her firing went viral after Kyte Baby founder Ying Liu ...

DFW-based baby clothing company Kyte Baby under fire for not ... (Cambio)

Editor's Note: The video above reports the company Kyte Baby being based in Dallas. The company is based in Euless, Texas. "There is a such thing as bad ...

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Image courtesy of "Globalnews.ca"

Kyte Baby CEO apologizes for 'selfish' firing of mom with baby in NICU (Globalnews.ca)

Kyte Baby CEO Ying Liu last week issued a social media apology to the employee identified only as Marissa, who said she had been fired from the company.

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Image courtesy of "Parenting Magazine"

The Kyte Baby Controversy Says a Lot About the Lack of Support ... (Parenting Magazine)

Kyte Baby is responding to criticism after firing a mother who needed to work remotely following the birth of her adopted child who required a NICU stay.

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Image courtesy of "MSNBC"

Kyte Baby's CEO Ying Liu shows us how not to treat new mothers (MSNBC)

The founder and CEO of Kyte Baby is under fire for reportedly firing a new mom for asking to work remotely to stay near her infant in the NICU.

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Image courtesy of "WPTV.com"

Mom behind Kyte Baby boycott: 'I was willing to work from the NICU' (WPTV.com)

Marissa Hughes speaks up for the first time since the story about how she was treated as an employee started a boycott of the Kyte Baby brand.

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Image courtesy of "FOX 4 Dallas"

Kyte Baby Controversy: North Texas company faces backlash for ... (FOX 4 Dallas)

The CEO of North Texas-based baby clothing company Kyte Baby has released two apology videos after not allowing an employee to work remotely while her ...

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Image courtesy of "FOX 10 News Phoenix"

Kyte Baby company facing boycott after denying remote work ... (FOX 10 News Phoenix)

The CEO of Kyte Baby, a company that makes bamboo sleepwear and sleep bags, has released two apology videos after not allowing an employee to work remotely ...

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Image courtesy of "ABC News"

Baby clothing company faces criticism over handling of employee's ... (ABC News)

Kyte Baby founder Ying Liu took to TikTok twice to issue apologies.

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Image courtesy of "FOX 7 Austin"

Kyte Baby company facing boycott after denying remote work ... (FOX 7 Austin)

The CEO of Kyte Baby, a company that makes bamboo sleepwear and sleep bags, has released two apology videos after not allowing an employee to work remotely ...

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Image courtesy of "The Washington Post"

Parents threaten to boycott baby clothing company that fired NICU ... (The Washington Post)

Marissa Hughes, an adoptive NICU mom, was denied remote work by Kyte Baby, a company that focuses on baby clothes.

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Image courtesy of "WLS-TV"

Kyte Baby CEO walks back 'terrible decision' after new mother fired ... (WLS-TV)

A new mother was fired from Kyte Baby after being denied her request to work remotely while staying with her baby at the NICU.

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Image courtesy of "WAPT Jackson"

Kyte Baby under scrutiny for denying mom's remote work request ... (WAPT Jackson)

The CEO of Texas-based baby clothing company Kyte Baby has issued two apologies after denying a remote work request by an employee whose baby was admitted ...

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Image courtesy of "KMTV - 3 News Now"

Mom behind Kyte Baby boycott: 'I was willing to work from the NICU' (KMTV - 3 News Now)

Marissa Hughes speaks up for the first time since the story about how she was treated as an employee started a boycott of the Kyte Baby brand.

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Image courtesy of "WBAL Baltimore"

Kyte Baby under scrutiny for denying mom's remote work request ... (WBAL Baltimore)

The CEO of Texas-based baby clothing company Kyte Baby has issued two apologies after denying a remote work request by an employee whose baby was admitted ...

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