MLS

Sporting KC Dominates MLS Ticket Sales Decade and FC Dallas Embraces Evolv Technology

Sporting KC reigns supreme in MLS ticket sales while FC Dallas gears up with Evolv Technology for the 2024 season. Check out the latest developments in MLS!

Sporting Kansas City has emerged as the undisputed champion of MLS ticket sales over the past decade, surpassing all other teams in the league. With a stronghold in 231 counties, particularly in the Midwest region, Sporting KC has solidified its fan base and revenue stream through impressive ticket sales numbers. Following closely behind are Atlanta United, securing ticket sales in 228 counties, highlighting the fierce competition in the MLS market.

On the technological front, FC Dallas is set to kick off the 2024 MLS regular season with cutting-edge Evolv Technology. This innovative security technology, developed by Evolv Technology and listed on NASDAQ as EVLV, utilizes AI-based screening to enhance safety measures and provide fans with a secure and seamless experience at matches. FC Dallas' adoption of Evolv Technology showcases their commitment to prioritizing fan safety and staying at the forefront of security advancements in the sports industry.

In a surprising turn of events, despite being known for their on-field prowess, Atlanta United falls short in the ticket sales race compared to Sporting KC. This highlights the varying priorities and strategies adopted by MLS teams to engage and attract fans, showcasing the dynamic nature of the sports business landscape. Conversely, the integration of Evolv Technology by FC Dallas signifies a shift towards leveraging advanced solutions to ensure the safety and comfort of spectators, setting a new standard for stadium security in the MLS.