When is Mother's Day

Mother's Day Madness: From Heartwarming Celebrations to Controversial Choices

Discover the latest Mother's Day trends and controversies that will keep you hooked!

Mother's Day is a day filled with emotions, from heartwarming celebrations to controversial choices, as seen in various instances across Scotland and the UK. At Kinghorn RNLI, volunteer crew member Megan joyfully marks her first Mother's Day after welcoming baby Ella in December 2023. Meanwhile, some face the dilemma of coping with an empty nest on Mother's Day, with one in five Brits unable to visit their mums this year.

Controversy stirs as a woman bravely stands her ground against the societal pressure to celebrate Mother's Day with her mum and mum-in-law, sparking debates and labels of 'selfishness'. In a strange turn of events, horrifying Mother's Day cards surface with hidden messages, disguised under the façade of traditional pink hues and flowers.

For last-minute Mother's Day marketers, Juliette Aiken, Global Marketing Director at Dotdigital, offers five essential tips to maximize sales and engagement in the UK and Ireland. The guide provides insights and strategies for businesses striving to make the most out of this special day.

In a surprising twist, research reveals that Mother's Day spending in the UK is expected to reach a record high in 2023, showing the enduring importance of honoring mothers despite the challenges and controversies that accompany the holiday.