SK Macharia's sudden decision to shut down Directline Assurance leaves Kenyans in disbelief. Read more to discover the surprising details!
The Kenyan business scene was rocked by startling news as media mogul S.K. Macharia made the unexpected announcement to shut down Directline Assurance, a prominent insurance provider. Directline, which had entered the market in November 2005, had quickly risen to the top, holding a leading position in motor vehicle insurance. However, the tide turned abruptly when Macharia decided to close the company, resulting in mass layoffs of all employees. The closure came as a shock to many, given Directline's significant market share and established presence in Kenya. Kenyans were left stunned by the sudden turn of events, expressing a mix of emotions ranging from surprise to concern.
Directline joined the Kenyan market in November 2005 and soared to become the leading motor vehicle insurance company.
Sh7 billion blunder forces billionaire S. K. Macharia to close one of his companies that enjoyed 60% market share | Pulselive Kenya.
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